Advantages for the consumer
In this era of digitalization of lifestyles, the human contact that the customer finds in the proximity trade is comforting. Far from the anonymity of hypermarkets, local merchants and sellers develop a richer relationships with their customers. Camaraderie is an essential element found in these relationships and is one of the consumer’s expectations. In fact, by definition, customers shops there very regularly, helping the seller to get to know the customer. Trust links are more easily created, the merchant knows this customer and their habits and can even give him credit or loan him certain material to test without obligation, In addition to the relationship of trust that binds him to the local merchant, the customer will also appreciate the cordiality shared with other customers who may be neighbors or friends he meets regularly in these stores.
The social link
The impact of local commerce goes far beyond coexistence. For some isolated people, such as the elderly, local businesses represent a strong social bond. Daily visits to stores such as bakeries and butchers encourage these people to get out of their homes and meet other people. They make themselves known to merchants and the neighborhood, helping to combat the isolation they can sometimes experience. Furthermore, very often the youngest will take their first steps in economic life by frequenting the neighborhood stores. Local commerce represents a safe environment that incorporates all the uses of courtesy and socialization useful for the development of children, so parents feel calm when they let their 10-year-old son come down to buy bread on Sunday morning.
The reactivity of the service
After-seles service for major brands can be tedious and time-consuming, and the consumer will often be forces to deal with a telephone platform making the process eve longer. On the contrary, local business know that they owe their survival to local customers to whom they must provide a highly reactive service. In addition, the size of the company and the small number of interlocutors allow more personalized responses.
More facilities thanks to digitalization
Support for the local economy
Shopping in local stores is almost a civic commitment. In fact, all the spending made in these business contributes to the dynamism of the local economy. On the one hand, these purchases generate taxes that partially feed back to the social and organizational services of the city and the country. On the other hand, choosing to spend money at local stores directly benefits employment in the area. Finally, supporting this local economy contributes to the general revitalization of the neighborhood or municipality. Maintaining these business maintains the virtuous circle of the dynamic cities by attracting active populations, families, and thus maintaining schools and public services. In the end, local commerce is an essential link in the balance of the municipality.
The fact of making less use of motorized transport and prioritizing transport such as cycling or walking, contributes to physical exercise, with the benefits that this entails for our health. Remember that ir is advisable to walk at least 30 minutes a day to keep fit and reduce the risk of cardiovascular diseases.