{"id":233,"date":"2020-04-24T11:02:21","date_gmt":"2020-04-24T11:02:21","guid":{"rendered":"http:\/\/localesvital.com\/su-evolucion-en-espana\/"},"modified":"2020-05-12T14:50:16","modified_gmt":"2020-05-12T14:50:16","slug":"su-evolucion-en-espana","status":"publish","type":"page","link":"https:\/\/comerciolocalesvital.com\/ca\/su-evolucion-en-espana\/","title":{"rendered":"La seva evoluci\u00f3 a Espanya"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"233\" class=\"elementor elementor-233 elementor-97\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2076085c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2076085c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ec9d820\" data-id=\"7ec9d820\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b327a7 elementor-widget elementor-widget-spacer\" data-id=\"7b327a7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6635dc78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6635dc78\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-38e29832\" data-id=\"38e29832\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b240b elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"48b240b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#Comer\u00e7LocalEsVital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a37e431 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a37e431\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-489c3a2\" data-id=\"489c3a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6545db1 left_aligned_container elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6545db1\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4096851\" data-id=\"4096851\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f087df elementor-widget elementor-widget-heading\" data-id=\"2f087df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els inicis del comer\u00e7 local\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-958f8fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"958f8fa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50216574 elementor-widget elementor-widget-text-editor\" data-id=\"50216574\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p><span style=\"font-weight: 400;\">Durant l\u2019Espanya de la postguerra, les botigues de barri representaven el model de comer\u00e7 est\u00e0ndard. D\u2019aquesta manera, les llars satisfeien les seves necessitats b\u00e0siques de productes i serveis sense sortir del seu barri. \u00c9s l\u2019edat d\u2019or dels petits comerciants. En aquesta \u00e8poca, els consumidors gastaven la major part dels seus ingressos en l\u2019economia local.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cd88ed right_aligned_container elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"5cd88ed\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f3c15a\" data-id=\"6f3c15a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a19a8b elementor-widget elementor-widget-heading\" data-id=\"6a19a8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els anys 70 i 80, el creixement de la gran distribuci\u00f3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669bfd2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"669bfd2\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678f38c elementor-widget elementor-widget-text-editor\" data-id=\"678f38c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Ja entrada la d\u00e8cada dels 70, Espanya va veure l\u2019assentament de la gran distribuci\u00f3 i el consum massiu impulsat per un context econ\u00f2mic favorable. Les ciutats s\u2019estaven remodelant i comencen a sorgir els supermercats als barris.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Durant la d\u00e8cada dels 80, els centres comercials i els hipermercats eren els reis, per\u00f2 la creixent urbanitzaci\u00f3 va fer n\u00e9ixer la primera consci\u00e8ncia del medi ambient i del consum excessiu. Els suburbis s\u2019estaven expandint i es creaven empreses mitjanes per satisfer necessitats diferents. Els petits comerciants estan cada vegada m\u00e9s debilitats, especialment les empreses independents. Els centres de les ciutats es van tornar m\u00e9s uniformes, amb m\u00e9s i m\u00e9s cadenes de botigues en les principals ciutats. Aquesta \u00e9s una realitat que encara es pot veure avui en l\u2019\u00e0mbit mundial en el paisatge urb\u00e0 amb els mateixos cartells instal\u00b7lats a tot el m\u00f3n.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72172f4 left_aligned_container elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"72172f4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b11af42\" data-id=\"b11af42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0572918 elementor-widget elementor-widget-heading\" data-id=\"0572918\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finals del segle XX, l\u2019arribada d\u2019Internet i el declivi del comer\u00e7 local<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce70faf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ce70faf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce60d2 elementor-widget elementor-widget-text-editor\" data-id=\"5ce60d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p><span style=\"font-weight: 400;\">Des de finals del segle XX i amb l\u2019arribada d\u2019Internet, el client es va tornar cada vegada m\u00e9s exigent perqu\u00e8 tenia una major varietat (botigues locals, supermercats, botigues especialitzades, comer\u00e7 electr\u00f2nic) i \u00abmillor informaci\u00f3\u00bb (comparadors, opinions, etc.). El comer\u00e7 de proximitat perd terreny en benefici d\u2019aquestes botigues online i dels centres comercials.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e172eed right_aligned_container elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e172eed\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-309dd1f\" data-id=\"309dd1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4091c2 elementor-widget elementor-widget-heading\" data-id=\"c4091c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e8cada de 2010, noves tend\u00e8ncies fomenten el consum local<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aaccbf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0aaccbf\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a087fa elementor-widget elementor-widget-text-editor\" data-id=\"1a087fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">La recent aparici\u00f3 de tend\u00e8ncies a favor del \u00abconsum local\u00bb acompanyat d\u2019una acci\u00f3 p\u00fablica a favor del comer\u00e7 de proximitat ha perm\u00e8s als petits comerciants recuperar un renovat inter\u00e8s entre els consumidors. Al presenciar aquestes noves formes de consum, la distribuci\u00f3 majorista va haver d\u2019adaptar-se a aquesta demanda de proximitat dels consumidors mitjan\u00e7ant la creaci\u00f3 de petites \u00e0rees comercials adaptades a la mida de cada tipus de municipi.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p style=\"text-align: right;\"><span style=\"font-weight: 400;\">En unes poques d\u00e8cades, el panorama del comer\u00e7 a Espanya ha canviat significativament. Ha sigut interdependent en un entorn social, econ\u00f2mic, tecnol\u00f2gic i sobretot ecol\u00f2gic. El 2016, el sector comercial al detall va donar feina al 55,7% del personal ocupat d\u2019Espanya (dades de l\u2019\u00bbEstad\u00edstica Estructural de Empresas: Sector Comercio\u00bb publicada per l\u2019INE al juny de 2017).<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>#Comer\u00e7LocalEsVital Els inicis del comer\u00e7 local Durant l\u2019Espanya de la postguerra, les botigues de barri representaven el model de comer\u00e7 est\u00e0ndard. D\u2019aquesta manera, les llars satisfeien les seves necessitats b\u00e0siques de productes i serveis sense sortir del seu barri. \u00c9s l\u2019edat d\u2019or dels petits comerciants. En aquesta \u00e8poca, els consumidors gastaven la major part dels&hellip;&nbsp;<a href=\"https:\/\/comerciolocalesvital.com\/ca\/su-evolucion-en-espana\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">La seva evoluci\u00f3 a Espanya<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":[],"_links":{"self":[{"href":"https:\/\/comerciolocalesvital.com\/ca\/wp-json\/wp\/v2\/pages\/233"}],"collection":[{"href":"https:\/\/comerciolocalesvital.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/comerciolocalesvital.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/comerciolocalesvital.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/comerciolocalesvital.com\/ca\/wp-json\/wp\/v2\/comments?post=233"}],"version-history":[{"count":12,"href":"https:\/\/comerciolocalesvital.com\/ca\/wp-json\/wp\/v2\/pages\/233\/revisions"}],"predecessor-version":[{"id":737,"href":"https:\/\/comerciolocalesvital.com\/ca\/wp-json\/wp\/v2\/pages\/233\/revisions\/737"}],"wp:attachment":[{"href":"https:\/\/comerciolocalesvital.com\/ca\/wp-json\/wp\/v2\/media?parent=233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}